3.25.2010

Create a Facebook landing page for new fans

I was wondering how companies and blogs had sweet landing pages, and now I know!

If you don't know what a Facebook landing page is — and you have a blog or website or product or company or whatever you're promoting with a Facebook fan page — then you need to find out and get yourself one!

It's an html page that shows up whenever a potential fan clicks on your Facebook page link.

It's a way to give a quick snapshot of who you are and what you do, or to showcase a special deal or current offer.
  • If you're an author, you could put up an image of your latest book cover and invite people to click through and buy, or sign up for your blog.
  • If you're a blogger, you could tell potential fans what you like to write about and how they can get in touch.
  • If you're a store, you could highlight a current coupon code or the season's new line.
  • If you're a business, you could put up your mission statement and contact information.

Want to see some landing pages in action?


Love love love the Grumbles & Grunts one (of the Grumbles & Grunts blog), and that's what first inspired me to find out what a landing page was and how I could get me some of that action!

Grumbles & Grunts Facebook landing page


I want mine to look pretty like that sometime.

Other examples:


If anyone can come up with some more natural parenting-friendly examples, please leave the link. I seriously had so much trouble finding anyone I know who has a landing page, so I'm glad I'm getting the word out! :)

How to make a landing page


I don't want to reinvent the wheel. Do what I did — follow this Mashable tutorial:

HOW TO: Build a Facebook Landing Page for Your Business



Easy as pie. The how-to is 4 steps long, and it was very clear-cut.

Testing your landing page


If you're anything like me and you try to preview the functionality of a visitor clicking on your link and finding the landing page — you will be disappointed. I say this because I assume you are your own fan? (If not, why not?)

Once you're a fan, you will no longer see the landing page as the default view when coming upon a Facebook page. It will instead default to the Wall tab. If you couldn't see some of the examples I put in the example list, for instance, it's probably because you're a fan of those sites.

But you can still check the html by clicking on the tab at the top of your fan page. You can also log out of Facebook and then surf to your Facebook page to make sure the landing page is what shows as the default view for non-fans.

Wanna see my landing page?


I don't yet have a public LaurenWayne.com Facebook page because it just now occurred to me to make one.

But here's my current Hobo Mama landing page.

Hobo Mama Facebook landing page


I'd like to make it more sophisticated at some point, but it will do for now, to give visitors a quick intro to my blogs and all the ways to connect with me!

[ETA: All right, I made a Lauren Wayne Facebook page but it doesn't have a landing page yet... Feel free to fan me, and you can see any updates in the future!]

Share your landing pages in the comments. I'd love to make new Facebook friends.

2 comments:

The Marketing Mama said...

I sooooooooo heart you for telling me how to do this. Now I'm working on this instead of work. :)

Dionna @Code Name: Mama said...

super cool! me want!

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