(It's been awhile, so I'm breaking them into separate posts.)
What they really want is to discover whether you have a common interest they can connect with. Your readers want to know what you can do for them.In other words they are tuned to the WIIFM [what’s in it for me] radio station.
All you have to do is look at something and see how it makes you feel. If your initial reaction is sadness or guilt or indifference, you don’t keep it. If it makes you feel glad, you keep it. Simple, yes, but effective.
If This Then That is magical. It works on the simple premise of when one thing happens, you trigger another. You create what they call recipes, with custom triggers and outcomes. (You can also use recipes that are shared from other users.)You could use it for anything; I have two recipes that update Twitter & Tumblr when I post a new blog entry.
Last year, Facebook started showing fans fewer page posts. The less fans interacted with a page, the fewer updates they saw from it.…Fans need to continually interact with your page. They can like, comment, share, click links, etc.